New Food & Farming Organization Launching in Saskatchewan
Farm & Food Care Saskatchewan is set to serve up menus of opportunity and food for thought at official launch event.
Consumers increasingly want to know more about where their food comes and hear from those who raise and grow it. To capitalize on connecting with consumers and build on Saskatchewan’s food and farming profile, a new organization called Farm & Food Care Saskatchewan (FFC SK) will be a one-stop marketplace for consumers, farmers and members organizations on all things food and farming.
“The vision of Farm & Food Care Saskatchewan is an organization that focuses on the production of food from farm gate to the consumer plate,” emphasizes Adele Buettner, Executive Director of FACS. “Not only will farmers and ranchers be involved in Farm & Food Care, but also food processors, retailers, wholesalers, chefs… all those who have a stake in food and farming in the province. We’re excited to invite everyone to the table to engage in real dialogue on the topics that matter to all of us.”
Joe Kleinsasser, Interim Board Chair for Farm & Food Care Saskatchewan, has been immersed in the formation of the new organization. “Farm & Food Care presents tremendous opportunities to connect farmers with consumers. With less than 2% of people in Canada having a direct link to the farm these days, it is important for us to let people know that agriculture in the province is a dynamic, vibrant and technologically advanced industry. Those of us who are intimately involved in food production in the province want consumers to know that we take great pride in producing food that is nutritious and safe to eat.”
Farm & Food Care Saskatchewan will host an industry launch entitled
“Farms at the Table: Menus for Opportunity”
December 10-11 at the Sheraton Cavalier Hotel in Saskatoon.
This exciting two-day event will kick off with an inspiring workshop on communicating with consumers and networking within the industry on December 10. Facilitators include:
Mike Klein whose presentation “Getting the Dirt on Digital – Earning Attention in a Time-Crunched World” will help participants navigate through the maze of digital tools and their implications and applications for the agriculture industry.
Dennis Prouse of CropLife Canada who will be speaking on “De-mystifying the World of Lobbying”.
Kelly Daynard, Farm & Food Care Ontario, whose “Speak Up” training will focus on how to get the message of modern-day agriculture out to consumers.
On December 11, a line-up of thought-provoking, renowned speakers will be sharing their stories with conference goers. Presenters and topics include:
- Rob Saik, CEO Agri-Trend Inc., and author of The Agriculture Manifesto – Non-Science and Food Paranoia;
- Kelly Daynard, Communications Manager, Farm & Food Care Ontario – Getting the Real Dirt on Farming;
- Carrie Mess (Dairy Carrie), Blogger and U.S. Social Media Farmer of the Year – Welcome to the World of Agvocacy; and
- Dr. Joe Schwarcz, Director, Office of Science and Technology, McGill University – Agricultural Myths and Facts
For more information contact:
FACS Executive Director
Thank you to our Sponsors!
(as of October 3, 2014)
Farm & Food Care Saskatchewan (FFC SK), encompassing producer groups from livestock to crops and horticulture, serves to cultivate awareness and appreciation of agriculture in the province with the belief that getting to know farmers equals getting to know food. FFC SK strives to find new and innovative ways to introduce producers to their customers and consumers to their food producers, and provide the facts on agriculture.