Press Releases

Connecting consumers with food and farming


In December, 2014, the agriculture industry will see the launch of a new organization called Farm & Food Care Saskatchewan (FFC SK) to help connect consumers with food and farming in Saskatchewan.

"FFC SK will represent livestock, poultry, crop and horticulture producers, and will work with agriculture partners, the Ministry of Agriculture, chefs and associated businesses - all those who are passionate about food and farming in Saskatchewan," emphasizes Joe Kleinsasser, Interim Board Chair of Farm & Food Care Saskatchewan.

"Communicating with consumers to build trust and confidence in food production is a top priority for Farm & Food Care Saskatchewan," states Adele Buettner, who is the leading establishment of the new organization. "Our farmers and ranchers provide an abundance of healthy, safe and responsibly-produced food. Together we can help consumers make the connection between what we farm and what they eat."

Farm & Food Care Saskatchewan will host an industry conference entitled "Farms at the Table: Menus of Opportunity" on December 10-11 at the Sheraton Cavalier Hotel in Saskatoon.

This exciting two-day event features a skills-building workshop with Mike Klein on making the best use of digital tools; Dennis Prouse from CropLife Canada about establishing open, two-way communications with government officials; and Kelly Daynard, from Farm & Food Care Ontario with Speak Up Training on how to get the message of modern-day agriculture out to consumers. The second day features renowned speakers Rob Saik, who will discuss topics such as non-science and food paranoia; Carrie Mess, U.S. Social Media Farmer of the Year, on the importance of reaching out to consumers; Kelly Daynard on the 'real dirt on farming'; and McGill University's Dr. Joe Schwarz on demystifying food and science. For more information and to register, see

The Farm & Food Care Saskatchewan Interim Board has been working hard on behalf of producers to establish the new organization. Representatives on the Interim Board include: Chicken Farmers of Saskatchewan, Saskatchewan Bison Association, Saskatchewan Cattlemen's Association, Saskatchewan Egg Producers, Saskatchewan Flax Development Commission, Saskatchewan Barley Development Commission, Saskatchewan Pulse Growers, Saskatchewan Wheat Development Commission, SaskCanola, SaskMilk, Sask Pork, the Saskatchewan Ministry of Agriculture and the Farm Animal Council of Saskatchewan.

For more information, contact:

Joe Kleinsasser

Adele Buettner

Thank you to our conference sponsors to date:

Sponsors as of November 6, 2014

Farm & Food Care Saskatchewan (FFC SK), encompassing producer groups from livestock to crops and horticulture, serves to cultivate awareness and appreciation of agriculture in the province with the belief that getting to know farmers equals getting to know food. FFC SK strives to find new and innovative ways to introduce producers to their customers and consumers to their food producers, and provide the facts on agriculture.