Press Releases

Farm & Food Care Saskatchewan Introduces Consumer Website


Consumers in Saskatchewan now have access to reliable and credible information on food and farming via a new website:

"This website shares the story of modern-day food production with consumers," emphasizes Adele Buettner of Farm & Food Care Saskatchewan. "With only 2% of Canadians now having a direct link to the farm, it's important for those of us involved in agriculture to help consumers make the connections between what we farm and what they eat."

The website answers questions related to farming and food production in Saskatchewan, and provides plenty of interesting facts for consumers to consider and digest. Topics range from why Saskatchewan is ideal for food production, to where our products are exported, to how farmers and ranchers care for their animals and the environment.

Farm & Food Care Saskatchewan is an all-encompassing organization that represents thousands of livestock, crop and horticulture farmers and related businesses. Its mandate is to foster a link between food producers and consumers, and create awareness and appreciation for food production and farming.

"Today, more than ever, people are asking where their food comes from," states Joe Kleinsasser, Chair of Farm & Food Care Saskatchewan. "We want consumers to know that the food we farm in Saskatchewan is healthy, safe and responsibly grown; that farmers and ranchers are innovative, technologically advanced and care deeply about the animals and land they work with."

Farm & Food Care Saskatchewan will be officially launched at an industry conference, Farms at the Table: Menus of Opportunity, December 10-11 at the Sheraton Cavalier in Saskatoon. Day 1 is a skills-building day focusing on communications and networking, and Day 2 involves top-level speakers discussing the hows and whys of connecting with consumers.

The Farm & Food Care Saskatchewan Interim Board has been working hard on behalf of producers to establish the new organization. Representatives on the Interim Board include: Chicken Farmers of Saskatchewan, Saskatchewan Bison Association, Saskatchewan Cattlemen's Association, Saskatchewan Egg Producers, Saskatchewan Flax Development Commission, Saskatchewan Barley Development Commission, Saskatchewan Pulse Growers, Saskatchewan Wheat Development Commission, SaskCanola, SaskMilk, Sask Pork, the Saskatchewan Ministry of Agriculture and the Farm Animal Council of Saskatchewan.

For more information, contact:

Joe Kleinsasser

Adele Buettner

Thank you to our conference sponsors to date:

Conference Sponsors as of November 24, 2014

Farm & Food Care Saskatchewan (FFC SK), encompassing producer groups from livestock to crops and horticulture, serves to cultivate awareness and appreciation of agriculture in the province with the belief that getting to know farmers equals getting to know food. FFC SK strives to find new and innovative ways to introduce producers to their customers and consumers to their food producers, and provide the facts on agriculture.