Fun & Interactive Ads Connect with Young Consumers
FACS and FFC SK have teamed up in launching Captive Audience ads in washrooms at the University of Saskatchewan, University of Regina and at select Boston Pizza restaurants throughout the province during the month of November.
This initiative is one of the final segments in our annual Faces of Farming campaign," explains Adele Buettner, Executive Director of FACS. "Our intention was to create ads that appeal to youth and young adults and let them know that producers are responsible and caring in the raising of their animals."
To more actively engage the target audience (18-25 years of age), the ads include a QR code that links those who scan the code to a short survey. By completing the survey, participants will be entered to win one of ten $50 Boston Pizza gift cards.
On May 15, 2014 the Farm Animal Council of Saskatchewan (FACS) launched its 'Faces of Farming' campaign, an expanded version of previous years' efforts to create an awareness of today's farmers and ranchers as young, technologically advanced and responsible in the handling of their animals. In addition to billboards throughout the province, ads are located on bus benches and a recycling bin in Saskatoon and at Regina and Saskatoon airports. The final phase (November 3 - December 28) will involve ceiling decals on two city buses in Regina. The campaign concludes May 31, 2015.
FACS thanks the following for supporting the 2014 multi-commodity campaign: Chicken Farmers of Saskatchewan, Sask Pork, Saskatchewan Bison Association, Saskatchewan Cattlemen's Association, Saskatchewan Egg Producers, Saskatchewan Horse Federation, SaskMilk, and the Saskatchewan Ministry of Agriculture. Additional funding for the expanded campaign was provided by Agriculture and Agri-Food Canada and the Saskatchewan Ministry of Agriculture through the Agriculture Awareness Initiative, a Growing Forward 2 program.
In December 2014, FACS will transition to FFC SK. The inaugural conference for FFC SK will take place December 10-11 at the Sheraton Cavalier in Saskatoon.
For more details regarding this year's Faces of Farming campaign go to the FACS website at www.facs.sk.ca.
Details on the FFC SK conference can be found at www.farmfoodcaresk.org.
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The Farm Animal Council of Saskatchewan (FACS) was established in 1992 to advance responsible farm animal care. In December, 2014, FACS will transition to Farm & Food Care Saskatchewan (FFC SK).
FFC SK, encompassing producer groups from livestock to crops and horticulture, serves to cultivate awareness and appreciation of agriculture in the province with the belief that getting to know farmers equals getting to know food. FFC SK strives to find new and innovative ways to introduce producers to their customers and consumers to their food producers, and provide the facts on agriculture.