October is the perfect time to celebrate farming & food in Saskatchewan
(SASKATOON, SK) This fall, Farm & Food Care Saskatchewan is issuing a challenge to everyone in Saskatchewan to get out and celebrate the importance of food and farming across this great province of ours.
Farm & Food Care Saskatchewan (FFC SK), which just marked its first year in operation, works with thousands of crop and livestock farmers, chefs and agriculture businesses across the province. Their mission is to help consumers get to know more about the food they eat - where it comes from, how it is grown, and the people who produce it.
"The Province of Saskatchewan has designated October as Agriculture Month," said Adele Buettner, CEO of FFC SK. "This is a golden opportunity for communities to come together in a province-wide effort to celebrate the immense variety of food we produce here and the farmers and ranchers who put so much care into growing it."
FFC SK is leading and participating in several activities this month, including:
- Through a partnership with Federated Co-operatives, 350,000 Real Dirt on Farming Saskatchewan digests will be distributed through Co-op Food Stores during the week of October 9-15
- 44,000 more Real Dirt on Farming Saskatchewan digests will be circulated in the Ministry of Agriculture's AGRIVIEW magazine
- On October 8, FFC SK is one of several partners presenting a free public lecture at the University of Saskatchewan with Dr. Patrick Moore, co-founder of Greenpeace known as "The Sensible Environmentalist"
- "Farm fact" informational placemats will be shared in restaurants throughout Saskatchewan
- Several Saskatchewan producers will be featured in the FFC SK weekly eblast
- As part of a pilot project this year, FFC SK worked with 7 community groups in the province to receive a LoveSASKfood kit, which contained information and promotional items to help celebrate agriculture in their region
Consumers are encouraged to follow @FarmFoodCareSK to learn daily facts about Saskatchewan farmers and ranchers and have the chance to win food-related prizes.
"Saskatchewan is known for its high quality food, not just here at home but around the world," Buettner added, pointing out that a third of all exports from the province are represented by food production. "We want everyone in the province to be part of the celebration of Saskatchewan's top-notch farmers and food.
For more information, contact:
CEO, FFC SK
Farm & Food Care Saskatchewan believes that getting to know farmers and ranchers equals getting to know food. We strive to find new and innovative ways to introduce farmers, ranchers and others involved in food production to their customers and consumers to their food.