Press Releases

New online images show ‘faces of farming’ in Saskatchewan

Mar-01-2016

(SASKATOON, SK) When you think of a farmer, do you picture an older fellow in his bib overalls, carrying a pitchfork? If so, a visit to Farm & Food Care Saskatchewan’s new online image bank is definitely in order.

Farm & Food Care Saskatchewan (FFC SK) is part of a national initiative to connect consumers with farming and food. The group represents thousands of livestock, poultry, crop and horticulture producers across the province, and works with agriculture partners, associated businesses, government, chefs – all those who are passionate about food and farming.

“Our objective with our new image library is two-fold,” said Adele Buettner, CEO of Farm & Food Care Saskatchewan (FFC SK). “In addition to providing our members with photos for their communications efforts, we also want the media and public to use this collection. Ultimately, we’re trying to help non-farmers better understand modern farming and put a face to the farmers and ranchers who grow today’s food products.”

Buettner noted that as FFC SK membership continued to grow and represent such a wide array of crops and livestock, it became apparent that there is a distinct shortage of modern images of not only the different agricultural commodities, but especially photos which include producers at work with their families, their crops and their animals.

Over the past year, FFC SK has worked with farmers, photographers, member groups and database specialists to capture more than 2,000 new images of farmers and ranchers at work in different areas and sectors around the province. The online searchable database has been organized into categories such as ‘Families and Kids’, ‘Farmers at Work’, ‘Fields and Crops’, ‘Farm Animals’, ‘Saskatchewan Food Products’ and others.

Find the new online image library on the FFC SK website:

farmfoodcaresk.org/photo-gallery

“Today, more than ever, people want to know where their food comes from. They want to understand how their food is grown, and be reassured that what they eat is produced with care,” Buettner said. “Our image bank is just another way that getting to know farmers helps people get to know their food.”

For more information, contact:

Penny Eaton
Communications & Industry Relations
Farm & Food Care Saskatchewan
306-477-FOOD (3663)
office@farmfoodcaresk.org