Meet a Farmer in select Co-op Grocery Stores October 22
Co-op and Farm & Food Care joint promotion for Agriculture Month
This fall, Farm & Food Care Saskatchewan (FFC SK) and Co-op are providing shoppers with an opportunity to talk with Saskatchewan farmers.
On Saturday, Oct. 22, 11 Co-op Food Stores across the province will feature local pulse farmers, new Co-op lentil products and information and resources for shoppers to learn more about how food is grown and ways to cook with it.
“This is a great chance for us to help make a direct connection between the people who consume our food and the people who grow it,” said Adele Buettner, Project Manager for FFC SK. “Less than two per cent of the population of Canada now have direct links to the farm. There aren’t as many opportunities for consumers to meet and talk with farmers or to get an understanding of how food is produced, even in Saskatchewan.”
The United Nations has declared 2016 the International Year of Pulses, which is a good fit for Saskatchewan, as the province’s growers are significant producers of chickpeas, lentils, peas and beans. The province produces 72 per cent of the world’s lentil exports and Canadian lentils are consumed in over 150 countries worldwide, including places like India, China, Turkey, Bangladesh, the UAE, Egypt, and more.
“Co-op is proud to serve farmers and ranchers throughout Western Canada, where the agriculture sector is helping to build healthy, sustainable communities,” said Ron Healey, Associate Vice-President, Ag and Home with Federated Co-operatives Limited.
“Through partnerships with organizations like Farm & Food Care Saskatchewan, as well as our Grown, Raised and Produced at Home initiative that showcases local products in Co-op Food Stores, we are helping to share that story. By encouraging dialogue, we can promote agricultural awareness and help our farmers and ranchers grow today and into the future.”
This initiative is part of a series of activities FFC SK is leading to celebrate Agriculture Month this October, including:
- Real Dirt on Farming Training for university students and industry professionals
- Farm tour for health professionals
- Social Media campaign
- OurFoodHasAStory.ca and Twitter contest: #OurFoodHasAStory
- Messaging at Regina mall food court
- Co-promotions with partner groups (Co-operators Insurance, Western Development Museums, Saskatchewan 4-H Clubs, Girl Guides of Canada, Great Western Brewing, Saskatchewan newcomer groups)
More information is available:
“Meet a Farmer Day” will take place in these Saskatchewan Co-op Food Stores:
[table id=6 /]
For more information, contact:
About Farm & Food Care Saskatchewan
Farm & Food Care Saskatchewan is a whole-sector coalition of farm families, agribusinesses, food processors, restaurants, retailers, food companies and others. We help to make the connection from the farm gate to the dinner plate and tell the stories of the farmers who grow food in Saskatchewan.
About Federated Co-operatives Limited
Federated Co-operatives Limited (FCL), based in Saskatoon, is the 43rd largest company in Canada and the largest non-financial co-operative in Canada. FCL is a unique multi-billion dollar wholesaling, manufacturing, marketing and administrative co-operative owned by 210 autonomous retail co-operatives across Western Canada.