Press Releases

Food and farming conference explores consumer engagement


Stellar speakers include Kevin Folta, John Scot, Allyson Perry, Andy Vance, John Gormley

(SASKATOON, SK) Farm & Food Care Saskatchewan (FFC SK) will host its third annual Farms at the Table conference on December 14 & 15, 2016 in Saskatoon. The event will bring together farmers, ranchers, agribusinesses, communicators and others across the food value chain to discuss how to engage consumers in a conversation about food and farming.
"Today's consumers are eager to learn more about their food," explains FFC SK Executive Director Clinton Monchuk. "The problem is that people are inundated with so much information in today's digital age and it's often unclear what the 'facts' are. Farm & Food Care Saskatchewan is seeking to be that clear, transparent and truthful voice of farmers, ranchers and agri-food."
Farms at the Table boasts a stellar line up of speakers this year:

December 14

The conference kicks off with a panel discussion on communicating effectively in a time when trust in mainstream media is low-and more people than ever now find their news on Facebook. Panellists include:

  • Andy Vance - Journalist, broadcaster and media expert
  • John Gormley - Broadcaster, lawyer and author
  • Shannon Hood-Niefer - Food scientist and innovation specialist

December 15

  • Live Consumer Panel with Allyson Perry, US Centre for Food Integrity
  • Connecting the Dots with Canadians and Food - Crystal McKay, Farm & Food Care Canada
  • Retail Meets a Wily New Consumer - John Scott, former CEO of Retail Grocers of Canada
  • Connecting Consumers to Agriculture and Science - Kevin Folta, University of Florida
  • Presentation of the first-ever Farm & Food Care Champion Award - Clinton Monchuk, FFC SK

"Our Farms at the Table conference links people across the agricultural spectrum: crops, livestock, horticulture, large and small scale, agribusiness, research and government," Monchuk notes. "We hope to help our industry improve their conversations with consumers and continue to broaden understanding of farming, ranching and food production."
For more information or to register, see Early-bird pricing is available until December 1.

For more information or advance interviews, please contact:
Clinton Monchuk
Executive Director
Farm & Food Care Saskatchewan
306.477.FOOD (3663)

Farm & Food Care Saskatchewan (FFC SK) is a whole-sector coalition made up of farm families, agribusinesses, food processors, restaurants, retailers, food companies and more. Together, we help tell the stories of the farmers who work hard to grow the fresh Saskatchewan food that we enjoy so much. FFC SK works to provide a coordinated effort and a unified voice, connecting farm gates to our dinner plates.