Farms at the Table Conference explores ways to connect with consumers
Farms at the Table Conference brings together all corners of the agri-food sector to explore ways to foster public trust.
(SASKATOON, SK) The fourth annual 'Farms at the Table' Conference took place December 14 & 15 in Saskatoon, SK with representatives from crops, livestock, horticulture, retail, education and government in attendance. This annual event hosted by Farm & Food Care Saskatchewan (FFC SK) is designed to encourage the agriculture sector to work together to share strategies and information to increase public trust in food and farming.
"This year we focused on online communications and consumer trends in purchasing," says Clinton Monchuk, FFC SK Executive Director, "With so many conversations taking place online, it is easy for industry messaging to get lost. This conference is intended to help those in agriculture to engage in meaningful conversations about food and farming where they are most likely to be heard."
The most anticipated presentation on this year's agenda was a panel of consumers who shared thoughts and opinions about their food choices. "This was our second year with the consumer panel and we were able to refine the process and make sure we got the most out of our time with them," said Monchuk. "It was clear that consumers have lots of questions about where their food comes from and how it's produced."
The conference also features the announcement of the Food & Farming Champion Award recipient. The 2017 winner was Adrienne Ivey, an Ituna, SK area rancher and strong advocate for the agriculture industry. Adrienne was nominated for her passion, engagement and commitment to promoting agriculture to both producers and consumers alike. Her dedication to creating relevant, moving conversations among her peers and community as well as her volunteerism, collaboration and leadership spirit make her an effective voice for the agriculture industry.
The conference also featured the premier of the first virtual grain farm tour produced in Saskatchewan. The Farm Food 360º website is managed by Farm & Food Care Ontario and houses over fifteen virtual farm tours, 6 of which are shot in the 360º virtual reality format. The Grain Farm addition was produced by FFC SK and shot on a farm by Battleford, SK featuring a multi-generational farm family. Five accompanying videos in the traditional format cover topics like the Challenges of Farming and the Business of Farming. Visit FarmFood360.ca to experience these videos first hand.
"It's great to see all the industry support for our projects and this event. We wouldn't be able to do it without our generous members and sponsors."
FFC SK would like to say thank you to the conference sponsors, without whom the event would not be possible: Cargill, The French's Food Company, Great Western Brewing Co., Federated Co-operatives Ltd., Grain Millers, Farm Credit Canada, Chicken Farmers of Saskatchewan, the Livestock Forage Centre of Excellence, SaskCanola, SaskPork, Saskatchewan Pulse Growers, Saskatchewan Wheat Development Commission, Saskatchewan Cattlemen's Association, Saskatchewan Egg Producers, SaskMilk, the Government of Saskatchewan, O&T Farms, New Life Mills, Saskatoon Chamber of Commerce and Star Egg Company.
For more information or to schedule an interview, please contact:
Project Manager, Farm & Food Care Saskatchewan
Today, less than 3% of Canadians have a direct connection to the farm, which is one reason why so many have questions about how their food is produced. Farm & Food Care runs several programs to help address these consumer questions and inspire more confidence in our farmers and in Saskatchewan-grown foods. To learn more, follow us on Twitter @FarmFoodCareSK or visit our website www.farmfoodcaresk.org. Or let us put you in touch with a farmer so you can ask them directly about the food on your table!