FFC SK completed another successful year in 2020-2021, despite ongoing impediments to in-person gatherings from Covid-19. FFC SK achieved a reach of more than 31 million last year, mainly through new approaches to existing programs and increased efforts to expand online communications.
Canadian Food Focus, FFC SK’s national consumer outreach program, is generating about a million impressions and 300,000 to 500,000 engagements each month from consumers in Canada’s largest urban centres.
The #CelebrateAg campaign during Ag Month reached over 2.7 million and more than 11,000 engagements. As well, a new webinar strategy for Ag in the City helped the program reach new audiences and develop new online resources to celebrate Canadian-grown foods that have reached more than 154,000 to date. Breakfast From the Farm in 2021 was a completely new approach that delivered 900 lunches to 4 different schools in the province, along with agriculture-themed activity bags, a new web portal, online trivia contests and virtual farm tours. We were very pleased to partner with Ag In the Classroom Saskatchewan on this project.
Our Food Influencer Tour shifted to focus on educators, dietitians, nutrition students and chefs from here in Saskatchewan rather than across North America as in a non-Covid year. This resulted in some excellent local connections which will continue to be built upon into the future.
Last year FFC SK produced a new 5-module online version of its Speak Up training program, which offers guidance for those in the ag sector to engage with consumers. FFC SK also completed some key operational goals in the last year, finalizing a new Strategic Plan, refreshing our brand identity and revamping the FFC SK website.
As always, partnerships with member groups, national partners and others across the industry were key to FFC SK’s success in the past year.
Read the 2020-2021 Annual Report
See Clinton Monchuk’s Year in Review presentation at the 2021 Annual Conference: