Farm & Food Care Saskatchewan believes that getting to know farmers and ranchers is getting to know food.
Farm & Food Care Saskatchewan is a coalition linking thousands of livestock, crop and horticulture producers, government, individuals and businesses with a common goal to help people understand food and farming.
Support Our Work
By encouraging Canadians to view the agriculture industry as sustainable, caring, and innovative, we can change consumer attitudes and behaviors, government regulations, and public policy. There is much work to be done and many consumers to reach. We appreciate your support!
Vision
Our vision is one where all consumers feel trust, confidence and pride in the Canadian food production system.
Mission
Farm & Food Care Saskatchewan drives cooperation and collaboration all along the food value chain and with other consumer engagement groups to be the unifying voice for Canadian food and farming. We continually seek to understand Canadians’ belief systems, values and concerns related to food and food production to develop factual and science-based content and messaging that speaks directly to consumers.
Purpose
Our purpose is to help Saskatchewan and Canadian consumers improve their food literacy from farm to grocery store to table to make more informed food choices. Agriculture awareness and food knowledge will enhance public trust in the Canadian food system, while allowing the sector to adopt innovation and technology to produce food sustainably.