We All Play A Part In Building Public Trust In Agriculture
FFC SK is one of several initiatives that make up the national agriculture Public Trust Framework.
Learning And Connecting At The GrowCanada Conference
One of the most anticipated events Farm & Food Care Saskatchewan looks forward to attending is the GrowCanada conference, organized by CropLife Canada and partners.
FFC SK Members Increase Support For Public Trust Work
Farm & Food Care Saskatchewan is very pleased to see a significant increase in support from our members over the past year.
New Virtual Farm Experience
Farm & Food Care Saskatchewan showcased a new virtual farm experience at Agribition in Regina November 25-30 this year.
Joe Kleinsasser Awarded 2024 Farm & Food Care Champion
Farm & Food Care Saskatchewan's 2024 Champion Award recipient is Joe Kleinsasser.
Agriculture Week Supports Shared Values
Saskatchewan was proud to lead the Agriculture Week awareness campaign in the province in 2024.
CCFI Public Trust Survey Shows Drop In Trust In Food System
This year's Public Trust report shows a growing level of uncertainty about Canada's food system among consumers.
New Industry Resource For Engaging Consumers
In today's dynamic communications landscape, consumer engagement has become a critical focus for the agriculture and agri-food industry in Canada.
Student Farm Tour 2024
Each year, Farm & Food Care Saskatchewan partners with the College of Pharmacy and Nutrition at the University of Saskatchewan to host a farm tour for future dietitians.
Farm & Food Care celebrates 10 years in Saskatchewan
Representatives of the agriculture, food and science sector gathered at Innovation Place to celebrate ten years for Farm & Food Care Saskatchewan, an organization that improves trust and understanding in food and farming.
Saskatchewan Open Farm Days
Open Farm Days occurred on August 10-11 with 36 different locations across Saskatchewan offering a unique experience of food and farming.
Farmers Have An Important Story To Share
Canadian Food Focus is raising awareness among Canada’s agriculture sector by sharing farmers’ stories through engaging videos.
Farm Tours Provide Opportunities For Connection And Learning
In July, Canadian Food Focus hosted a two-and-a-half day mission for a group of food influencers from across Canada.
Short videos help consumers relate to farm life
Canadian Food Focus, the national consumer engagement program administered by FFC SK, is currently working on a series of reels that will help non-farming consumers relate to farmers and life on the farm.
FFC SK commissioned study on work to build trust with consumers
In January and February 2024, Farm & Food Care Saskatchewan worked with Environics Research, a national research company to conduct a survey of stakeholders.
Farm & Food Care communication and collaboration
Communication and collaboration around public trust issues are key to the success of Farm & Food Care Saskatchewan.
New Group Will Improve Sharing of Important Ag Research
Farm & Food Care Saskatchewan is very pleased to partner with Dr. Stuart Smyth and his team at the University of Saskatchewan, working on a new project within the Agri-Food Innovation and Sustainability Enhancement Chair.
Are you the Nick Taylor farmer fan?
An editor from PGATour.com reached out to Farm & Food Care Saskatchewan, looking for our help to identify a farmer fan who spoke to Nick Taylor at the Synergy 8 tournament and dinner last August.
It’s All About Connection
As a group that represents all of agriculture, FFC SK can play a key role to connect people and organizations, to flag possible collaborations where possible and to serve as a general ambassador for agriculture as a whole.
Engagement Today Pays Dividends in the Future
Trust in agriculture will be built one conversation at a time and Farm & Food Care Saskatchewan is committed to having these conversations.
Registration Now Open For Saskatchewan Open Farm Days
Farm & Food Care Saskatchewan is excited to announce the launch of the inaugural Saskatchewan Open Farm Days. Registrations are now open for farms and businesses to participate.
Communication Strategies in a Skeptical World
Lauren Sergy spoke at FFC SK’s annual conference on February 8. She says cultivating trust with consumers takes time, attention, and effort, but the benefits are enormous. Three principles especially useful are empathy, disinterest, and collaboration.
Shawn Colborn is the 2023 Farm & Food Care Champion
Farm & Food Care Saskatchewan is proud to award Shawn Colborn as our Champion for 2023
Cultivating Trust 2024: Assessing the Opportunities
This year’s conference is about assessing opportunities for our industry and collaborating with others to meet the future.