Francis Parisien joined Farm & Food Care and Canadian Food Focus’s Winter Speaker Series on March 23, 2022 to explore the trends and forces driving Canadian consumers food consumption and retail food purchasing decisions.
NielsenIQ is a leading retail and consumer intelligence firm that measures shopper behaviours and analyzes the data to provide information on trends and purchasing behaviours. They do this through data exchange partnerships with most large retailers in Canada, including Loblaws, Walmart, Sobeys Safeway, and a large panel of Canadian consumers that they survey regularly.