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Cultivating Trust Conference
November 24, 2020 @ 10:00 am – 4:00 pm
2020: Managing Misinformation
FFC SK’s annual conference brings people together from across the agricultural spectrum, from crops and livestock to horticulture and poultry production, as well as large and small-scale farms, agribusinesses, dietitians, food companies, researchers and government.
Farm & Food Care Saskatchewan: Welcome to Cultivating Trust
Welcome & Opening Address: FFC SK’s annual conference brings people together from across the agricultural spectrum, from crops and livestock to horticulture and poultry production, as well as large and small scale farms, agribusinesses, dietitians, food companies, researchers and government. Welcome! We invite everyone to share in the conversation about food and farming.
Presented by Henry Van Ee, Chair of Farm & Food Care Saskatchewan
Farm & Food Care Saskatchewan: Year in Review
Our mission is to build public trust in Saskatchewan farming and food production. This past year presented many challenges as well as opportunities to reflect and restructure. Learn what FFC SK has accomplished and how we are reaching consumers during the pandemic.
Presented by Clinton Monchuk, Executive Director of Farm & Food Care Saskatchewan
The Infodemic: Is Misinformation Killing Us?
[Recording not available for this presentation.]
Cow urine, bleach, and cocaine have all been recommended as COVID 19 cures—all nonsense. Misinformation is absolutely everywhere. The coronavirus isn’t just a pandemic, it is an infodemic. It’s caused physical harm and financial loss; added confusion and distraction to an already chaotic environment; and made it even more difficult to implement the needed health policy initiatives. How does this misinformation spread? Why do people believe it? What can we do as individuals and a community to fight back?
Introduction by Grain Millers
Presented by Dr. Timothy Caulfield, Professor of Health Law and Science Policy at University of Alberta
Recording not available for this presentation.
Rethinking Methane: The Path to Climate Neutrality for Animal Agriculture
It’s crucial that we do not increase the methane we’re putting in the atmosphere. This makes it even more important to understand how methane is being measured. Could livestock actually be part of the solution to the problem of global warming?
Introduction by Canada Beef
Presented by Dr. Frank Mitloehner, Professor and Air Quality Specialist in the Department of Animal Science at the University of California at Davis
Farm & Food Care Champion Award
Each year, Farm & Food Care Saskatchewan works with a selection panel to recognize a person who strives to engage consumers about agriculture and helps farmers to build public trust in our province and beyond. Join with us as we reveal this year’s award recipient.
Presented by Clinton Monchuk, Executive Director of Farm & Food Care Saskatchewan
What Have We Learned Today?
A brief summary of the afternoon presentations.
Presented by Marty Seymour, Director of Industry & Stakeholder Relations at Farm Credit Canada
Presentation – The Infodemic: Is Misinformation Killing Us?
Dr. Timothy Caulfield is an unrivalled communicator who debunks myths and assumptions about innovation in the health sector — from research on stem cells to diets to alternative medicine — for the benefit of the public and decision-makers. He is a Canada Research Chair in health law and policy, a professor in the Faculty of Law and the School of Public Health, and a research director of the Health Law Institute at the University of Alberta.
Over the past several years, Caulfield has been involved in a variety of interdisciplinary research endeavours that have allowed him to publish more than 350 articles and book chapters. His research focuses on topics like stem cells, genetics, research ethics, and the public representations of science and health policy issues. The recipient of numerous academic and writing awards, Caulfield is also a Fellow of the Royal Society of Canada and the Canadian Academy of Health Sciences.
Caulfield also writes frequently for the popular press on a range of health and science policy issues and is the author of two national bestsellers: The Cure for Everything: Untangling the Twisted Messages about Health, Fitness and Happiness and Is Gwyneth Paltrow Wrong About Everything?: When Celebrity Culture and Science Clash. His most recent book is The Vaccination Picture. He is also the host and co-producer of the award-winning, hit documentary TV show, A User’s Guide to Cheating Death, which has been shown in over 60 countries and is currently streaming on Netflix.
Presentation – Rethinking Methane: The Path to Climate Neutrality for Animal Agriculture
Frank Mitloehner is a Professor and Air Quality Specialist in Cooperative Extension in the Department of Animal Science at the University of California, Davis. He received his MS degree in Animal Science and Agricultural Engineering from the University of Leipzig, Germany, and his PhD degree in Animal Science from Texas Technical University.
Dr. Mitloehner is an expert for agricultural air quality, livestock housing and husbandry. Overall, he conducts research that is directly relevant to understanding and mitigating of air emissions from livestock operations, as well as the implications of these emissions for the health and safety of farm workers and neighboring communities.
Since he joined the UC Davis faculty in 2002, he published 125 peer reviewed publications and obtained $20 million in extramural funds. Dr. Mitloehner has presented over 800 invited talks in front of national and international audiences.
Dr. Mitloehner has served as chairman of a global United Nations Food and Agriculture Organization (FAO) partnership project to benchmark the environmental footprint of livestock production. He served as workgroup member on the President’s Council of Advisors on Science and Technology (PCAST) and as member on the National Academies of Science Institute of Medicine (IOM) committee on “A Framework for Assessing the Health, Environmental, and Social Effects of the Food System”.
HENRY VAN EE
Presentation – Welcome & Opening Address
Henry Van Ee Chairs the Board of Farm & Food Care Saskatchewan, which works to build consumer trust and confidence in Saskatchewan food production. Henry is also the Chair of the Chicken Farmers of Saskatchewan, which represents more than 65 chicken producers in the province who raise over 900,000 kgs of chicken to feed Canadians.
Henry and his wife Carolyn raise broiler chickens on their farm in the Saskatoon area.
Presentation – 2020 Year in Review
Presentation – Farm & Food Care Champion Award
Clinton Monchuk grew up on a mixed dairy, beef and grain family farm outside of Lanigan, Saskatchewan. He received his Bachelors of Science in Agriculture majoring in Agricultural Economics from the University of Saskatchewan and Masters of Business Administration in Agriculture from the University of Guelph. Clinton has enjoyed numerous roles across North America as a researcher, educator, manager, economist and director of trade policy.
In late 2016 Clinton accepted the role of Executive Director with Farm & Food Care Saskatchewan to promote farming and ranching to consumers. Clinton understands the value of increasing public trust in agriculture and actively promotes engagement between the agriculture industry and consumers.
Clinton, Laura and their children Jackson and Katelyn, continue to be active partners on their family grain and layer farm in Saskatchewan and cattle ranch in Oklahoma.
Presentation – What Have We Learned Today?
Marty Seymour is Director of Industry and Stakeholder Relations at Farm Credit Canada, where he engages with national associations, government officials and industry influencers to explore partnership opportunities that add value to Canadian agriculture.
- Canadian Agricultural Partnership
- Chicken Farmers of Saskatchewan
- Government of Canada
- Saskatchewan Canola Development Commission
- Saskatchewan Cattlemen’s Association
- Saskatchewan Egg Producers
- Saskatchewan Milk Marketing Board
- Saskatchewan Ministry of Agriculture
- Saskatchewan Pork Development Board
- Saskatchewan Pulse Growers
- Saskatchewan Wheat Development Commission
- Agricultural Producers Association of Saskatchewan
- Saskatchewan Barley Development Commission