October 6-12, 2024
Each October, the Province proclaims a week in October as Agriculture Week in Saskatchewan. During Ag Week, the industry works together to tell their food story through events, activities and online campaigns. Through these interactions, we hope to help people better understand how Saskatchewan farmers and ranchers raise their animals and grow their crops, while engaging in authentic conversations with people from around the province.
In 2024, our Ag Week theme focused on celebrating shared values. Our social media campaign highlighted two new videos emphasizing the need for the agriculture sector to work together to engage with non-farming Canadians. The “Farmers Have a Story to Tell” videos featured Saskatchewan producers who regularly engage consumers about farming and food through shared values. Check out the videos below.
Thanks to everyone for following along with #CelebrateAg and adding your own stories to the celebration!
Online Photo Contest
FFC SK hosted an online photo contest during October to celebrate Agriculture Week.
Photo categories included: Farm Scenes | Farm Faces | Crops | Farm Animals | Farm Innovations | Farm to Plate | Farm History
Contest prizes were offered for First Prize: $250 gift card | Second Prize $150 gift card | People’s Choice $250 gift card
The online contest ran from October 1 to October 31, 2024.
Thanks to everyone who helped #CelebrateAg by sharing your photos and stories!
2024 Photo contest winners:
Agriculture Week Resources
Saskatchewan Agriculture Week 2024
October 6-12, 2024 was Agriculture Week in Saskatchewan and Farm & Food Care Saskatchewan provided a tool kit and ideas to help us all #CelebrateAg together.
This year’s theme was about celebrating shared values. We want Canadians to know that we care deeply about the food we produce for them.
We encourage you to share our content or create your own videos or graphics. Watch these videos, share them, and use them to inspire your own creativity.
Regina Public Library Panel Discussion on Food Innovation
Farm & Food Care Saskatchewan was pleased to partner with Regina Public Library on a discussion panel about Saskatchewan’s agricultural practices and advances in new technologies and sustainability efforts. The discussion covered:
- The evolution of Saskatchewan’s agricultural success.
- Impactful innovations in food production.
- Environmental considerations and Saskatchewan’s unique approach.
Attendees enjoyed a networking reception following the discussion.
Panel Moderator and Host: Clinton Monchuk, Executive Director of Farm & Food Care Saskatchewan
Panelists:
- Alanna Koch, Chairperson of the Global Institute for Food Security
- Bernice Richard, Chief Operating Officer of Custom Agriculture Intelligence Inc.
- Erika Stewart, Provincial Coordinator of Verified Beef Production Plus
Read more about this event here.
Saskatoon Simpson Lecture 2024
Food Literacy: Building postive food relationships and well-being
October 10 @ 1:30 pm – 2:30 pm
Location: Holiday Inn | Staybridge Suites | High Above Ballroom | 1838 College Drive East, Building 1, Saskatoon, Saskatchewan
Food is everywhere in our physical and digital spaces compelling us to eat, indulge, be healthy, but also to fear and avoid. This can engender confusion and mistrust, shaping identities and behaviours that create poor relationships with food and erode well-being. Children are particularly vulnerable to unhealthy food environments and inappropriate messaging about food, weight, and body image. Many ‘healthy eating’ promotion strategies, however, are focused on reductionist interventions such as nutrition labels and altering intakes of individual ingredients/nutrients of ‘public health concern’ (e.g. sugar and salt). These approaches have not improved population nutritional health, and other strategies are warranted. Food literacy presents a wholistic, positive approach to conceptualizing food and nutrition education for children and adults, as an upstream cornerstone of healthcare and education. Scholars and educators must, however, be mindful of food discourses, including domestic food work and traditional gender roles, the ‘good mother’ ideal, as well as Euro-centric approaches to food and cooking. This session presented food literacy as a construct and gave examples of pragmatic food literacy tools. It discussed the need for non-moralizing and inclusive messaging when promoting food literacy. A case was also made for researchers/educators to develop reflexivity when engaged in this work.
Speaker:
Dr. Joyce Slater, RD, MSc, PhD
Department of Food and Human Nutritional Sciences
Faculty of Agricultural and Food Sciences
University of Manitoba
How Can You Get Involved?
Plan a #CelebrateAg promotion or online event. Let us know how we can support your events and promotions or if you have ideas we can collaborate on. Here are some ideas to get you started:
Share the “Farmers Have a Story to Tell” video project through newsletters, social media, events and activities
Create your own video and graphics to share on social media
Tag and amplify #CelebrateAg in your social media communications. Download the CelebrateAg-Action-Kit
Check out FFC SK’s Facebook page and Calendar of Events. And spread the word about what is happening across the industry!
Help promote the #CelebrateAg online photo contest. All people have to do is upload their farm or food related photo in one of several categories. The prize was a $250 gift card
Share resources that#CelebrateAg:
Browse and share the amazing articles and videos on Canadian Food Focus , including behind the scenes on the farm, nutritional information, cooking tips, recipes and more.
Read or Download the Real Dirt on Farming: Answers to Consumer Questions about Agriculture
Check out FarmFood 360° Online Interactive Farm Tours
Browse Agriculture in the Classroom Saskatchewan’s Featured Resources
Discover Agriculture in the Classroom Canada’s Learn from Home Resources
Thanks for working with us to #CelebrateAg!
Thanks to our Agriculture Week Sponsor:
