Understanding Consumers is Building Trust
Farm & Food Care Saskatchewan’s Speak Up training helps farmers address consumer confusion and questions about food with confidence.
Building Public Trust In Food & Farming
FFC SK believes that truly understanding where our food comes from begins with building relationships with the farmers and ranchers who produce it.
University Nutrition Student Farm Tour 2025
In September, Farm & Food Care Saskatchewan hosted a farm tour for nutrition students from the University of Saskatchewan.
Agriculture’s Future Advocates
Farm & Food Care Saskatchewan has a long track record of speaking to university and college students about building public trust in agriculture.
Collaboration Is Key To A Strong Future In Agriculture
FFC SK teamed up with the Ministry of Agriculture to bring agriculture communicators together to build trust in our food system.
We All Play A Part In Building Public Trust In Agriculture
FFC SK is one of several initiatives that make up the national agriculture Public Trust Framework.
FFC SK Members Increase Support For Public Trust Work
Farm & Food Care Saskatchewan is very pleased to see a significant increase in support from our members over the past year.
CCFI Public Trust Survey Shows Drop In Trust In Food System
This year's Public Trust report shows a growing level of uncertainty about Canada's food system among consumers.
FFC SK commissioned study on work to build trust with consumers
In January and February 2024, Farm & Food Care Saskatchewan worked with Environics Research, a national research company to conduct a survey of stakeholders.
It’s All About Connection
As a group that represents all of agriculture, FFC SK can play a key role to connect people and organizations, to flag possible collaborations where possible and to serve as a general ambassador for agriculture as a whole.
Engagement Today Pays Dividends in the Future
Trust in agriculture will be built one conversation at a time and Farm & Food Care Saskatchewan is committed to having these conversations.
Communication Strategies in a Skeptical World
Lauren Sergy spoke at FFC SK’s annual conference on February 8. She says cultivating trust with consumers takes time, attention, and effort, but the benefits are enormous. Three principles especially useful are empathy, disinterest, and collaboration.
Cultivating Trust 2024: Assessing the Opportunities
This year’s conference is about assessing opportunities for our industry and collaborating with others to meet the future.
Food Affordability Again Top Concern in Public Trust Research
Canadians are once again expressing their concern about the increasing cost of food, according to the latest survey results from Public Trust Research.