We All Play A Part In Building Public Trust In Agriculture
FFC SK is one of several initiatives that make up the national agriculture Public Trust Framework.
FFC SK is one of several initiatives that make up the national agriculture Public Trust Framework.
Farm & Food Care Saskatchewan is very pleased to see a significant increase in support from our members over the past year.
This year's Public Trust report shows a growing level of uncertainty about Canada's food system among consumers.
In January and February 2024, Farm & Food Care Saskatchewan worked with Environics Research, a national research company to conduct a survey of stakeholders.
As a group that represents all of agriculture, FFC SK can play a key role to connect people and organizations, to flag possible collaborations where possible and to serve as a general ambassador for agriculture as a whole.
Trust in agriculture will be built one conversation at a time and Farm & Food Care Saskatchewan is committed to having these conversations.
Lauren Sergy spoke at FFC SK’s annual conference on February 8. She says cultivating trust with consumers takes time, attention, and effort, but the benefits are enormous. Three principles especially useful are empathy, disinterest, and collaboration.
This year’s conference is about assessing opportunities for our industry and collaborating with others to meet the future.
Canadians are once again expressing their concern about the increasing cost of food, according to the latest survey results from Public Trust Research.