FFC SK commissioned study on work to build trust with consumers
In January and February 2024, Farm & Food Care Saskatchewan worked with Environics Research, a national research company to conduct a survey of stakeholders.
It’s All About Connection
As a group that represents all of agriculture, FFC SK can play a key role to connect people and organizations, to flag possible collaborations where possible and to serve as a general ambassador for agriculture as a whole.
Engagement Today Pays Dividends in the Future
Trust in agriculture will be built one conversation at a time and Farm & Food Care Saskatchewan is committed to having these conversations.
Communication Strategies in a Skeptical World
Lauren Sergy spoke at FFC SK’s annual conference on February 8. She says cultivating trust with consumers takes time, attention, and effort, but the benefits are enormous. Three principles especially useful are empathy, disinterest, and collaboration.
Cultivating Trust 2024: Assessing the Opportunities
This year’s conference is about assessing opportunities for our industry and collaborating with others to meet the future.
Food Affordability Again Top Concern in Public Trust Research
Canadians are once again expressing their concern about the increasing cost of food, according to the latest survey results from Public Trust Research.