For anyone walking through the 2025 Canadian Western Agribition, you could have seen that the Farm & Food Care Saskatchewan (FFC SK) booth wasn’t just a stop—it was a destination. This year’s level of engagement again tweaked the interest of children and adults alike, bridging the gap between those who are interested in food production and those who live in food production.
The star attraction was again the virtual reality (VR) goggles. Numerous children, teachers and families had indicated that this was one of the main attractions that they aim to see. In a convention center packed with livestock and machinery, these headsets offered what farmers and ranchers experience on a daily basis. While sitting on FFC SK branded bales, individuals experienced the milking of cows, harvesting of grain fields and the feeding of poultry. The FarmFood360 experience provided a transparent look at how food is actually produced on Canadian farms and ranches. For some urban attendees, it was their first time “standing” inside a working barn, providing an experience that a pamphlet or brochure simply would never accomplish. In total 2260 individuals used the VR goggles to have an on-farm experience.
For the first time we brought a Saskatchewan Open Farm Days vending machine. This clever activation turned the concept of “visiting a farm” into a literal grab-and-go delight. Instead of dispensing chips or soda, the machine offered a “taste” of the Saskatchewan Open Farm Days through a video-based screen and dispensing prizes and information that served as a tangible invitation to the province-wide event on August 8th and 9th.
By combining the digital immersion of VR with the playful engagement of the vending machine, Farm & Food Care Saskatchewan proved that the story of agriculture is best told when you let people experience it for themselves. If Agribition 2025 was any indication, the future of food connection in Saskatchewan is in excellent hands.