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Food Labelling: The good, the bad and the ugly
March 29, 2021 @ 11:00 am – 12:00 pm CST
Canadians are increasingly exposed to labels communicating specific processing aspects of food production. Food labels serve an important role, but who benefits the most from all of these different labels? Could they even be causing confusion and problems in the grocery aisle? Join Jo-Ann McArthur, Founding Partner and President of Nourish Food Marketing, for a deep dive into the marketing and misconceptions behind food labels.
Jo-Ann McArthur
Founding Partner and President of Nourish Food Marketing
As a Founding Partner and President of Nourish Food Marketing, Jo-Ann now builds powerful brands for food and beverage products in Canada, the US and Europe, creating marketing strategies that help move products off the shelves, into the consumer’s shopping basket, onto their plates and into their hearts. She has spent a career building brands at Molson, Procter and Gamble, Unilever, and Cadillac Fairview, has worked with entrepreneurs to launch award-winning products, and with all levels of government developing programs supporting Canada’s food industry.
Farm & Food Care and Canadian Food Focus are pleased to offer a series this insightful speaker as part of our Winter Speaker’s Series.
Our Winter Speaker’s Series is in partnership with Canola Eat Well and the Canadian Agriculture Partnership.
