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Why don’t people just automatically trust farmers? Do you trust what you don’t know? Likely not – and the same is true for people with questions around how their food is raised. Michele will highlight why it’s your job to answer those questions to build trust in today’s farming practices. She’ll help you understand how to discuss contentious issues such as GMOs, chemicals and organic production. This interactive webinar will help you grow a smarter conversation through techniques like better listening and responding with a story, rather than dumping science.
Are you ready to talk about agriculture in a different way? Have you been filled with good intentions to talk about farming with more people since our conference in December, but need some concrete tactics to help you get started? Our Talking Agriculture series has the answers for you! Michele Payn will be giving three fast-paced, information-packed webinars on growing the conversation around modern agricultural practices, animal welfare and grains. She’ll equip you with an action plan to put to work at home and give you ideas how to have better conversations around issues such as GMOs, animal welfare, sustainability, hormones, chemicals, farm size, antibiotics and more. Join us and help grow the farm and food conversation!
Michele Payn, CSP, connects the people and science of food and farming as principal of Cause Matters Corp. She is known for being a community catalyst, a passionate advocate for the global agrifood system – and antagonizing people into action. Michele has worked with farmers in more than 25 countries and founded the weekly online Twitter conversation, AgChat and Food Chat. Michele’s degrees are in Agricultural Communications and Animal Science from Michigan State University. She is a best-selling author and has earned the Certified Speaking Professional designation, awarded to less than 10% of professional speakers globally. She resides with her daughter on a small farm in central Indiana, where they enjoy Registered Holsteins, MSU Spartans and arguing about science while cooking. Michele connects conversations between the food and farm communities at causematters.com and socially through @mpaynspeaker. She is the author of two books, No More Food Fights! and Food Truths from Farm to Table, a #1 best seller.
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