Spring Impact Report 2025
Farm & Food Care Saskatchewan represents 72 organizations, farms and individuals from across the province that share a common goal to help people understand food and farming. This Impact Report page is intended to provide members with up-to-date information, stats, graphics and reports that can be shared with your respective Boards and membership about the work we are doing to improve the public’s trust and pride in the Canadian food production system. We will provide new Impact Reports each Spring, Summer, Winter, Fall, so check back periodically. Please reach out if you would like additional details.
In this day and age, the need to engage the consumers and the general public on the issue of public trust in agriculture, to talk about what we do, and why we do it—is increasing all the time. Unfortunately, very few of us take the time, or we don’t have the inclination or expertise to do it effectively. This is why we are very fortunate to have an organization like Farm & Food Care Saskatchewan that does it so well and has the resources to reach a much greater audience than anyone of us alone. This is an organization well worth supporting for anyone engaged in primary agriculture.
Joe Kleinsasser, Rosetown Colony
Current member, former director on the Farm & Food Care Saskatchewan BoardSpring Metrics
Our Engagements
- Feb 19/25 – Ag in the City at Lawson Heights Mall – FFC SK had a booth set up in the mall with their virtual farm tours. There were 133 people that used the VR headsets to tour a farm.
- March 4 and 5/25 – Presentation to farmers at spring Grain Millers meetings.
- March 7 and 21/25 – Canadian Agriculture Literacy Month: Presentations to Grade 5 and 6 students at St. Marguerite and Valley Manor Elementary Schools.
- April 8-10 – Canadian Food Focus presented at the Canadian Produce Marketing Association’s national convention in Montreal and attended the Half Your Plate Symposium.
Where to find us
- April 15/25 – Canadian Centre for Food Integrity Annual Meeting
- May 26-29/25 – Canadian Culinary Federation Conference, Moncton NB
- July 8-10/ 25 – Farm & Food Tour for Influencers, Saskatoon SK
- July 15-17/25 – Ag in Motion Booth, Langham, SK
Project Impact: Public Trust Panel at Canadian Federation of Agriculture AGM
In February, CFF Managing Director Dorothy Long participated in a panel discussion on Public Perceptions of Agriculture at the Canadian Federation of Agriculture AGM. The discussion explored the topic of engaging Canadians and building confidence in our food system, as well as how the ag sector can collaborate on this important work.
A trusted source of information: During the reporting period of January- March 2025, there was an increasing consumer interest in Canadian products and Canadian Food Focus saw a 114% increase in website sessions through the spring quarter.
Share this report
Farm & Food Care Saskatchewan’s purpose is to create collaboration and cooperation within the Saskatchewan agriculture industry to drive support for consumer engagement and positively shift the mindset of consumers about food and farming. We encourage members to share this impact report with their organizations in presentations, reports and meetings. Access a PDF version of our impact report below.
Impact Report Downloadable PDF