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Farm & Food Care Saskatchewan

Connecting consumers to food and farming

Impact Report

Winter Impact Report 2026

Farm & Food Care Saskatchewan now represents 83 organizations, farms and individuals from across the province that share a common goal to help people understand food and farming. This Impact Report page is intended to provide members with up-to-date information about the work we are doing to engage people and improve the public’s trust and pride in agriculture. Please share this information, stats, graphics and activities with your respective boards and memberships! We will provide new Impact Reports each Spring, Summer, Fall, Winter – so check back periodically. Please reach out if you would like additional details. 

Brenden Branscombe and Fairooz Joyee helped host 2,260 connections at our exhibit at Agribition in November. 
“Behind every meal is a farmer with a story worth telling.
Farm & Food Care Saskatchewan helps those stories reach people clearly and genuinely, building trust and understanding along the way.“

Frank Cuevas, Chicken Farmers of Saskatchewan

Programs & Engagement Manager

Winter Metrics

Our Engagements

Where to find us

Equipping Trusted Voices to Answer Tough Questions About Pesticides

Pesticides are one of the most emotionally charged topics Canadians raise when they ask about how their food is grown. Influencers and health professionals—especially dietitians—are fielding questions every day about residues on fruits, vegetables and grains, “dirty dozen” lists, organic versus conventional choices, and whether food is truly safe for their families.

At the same time, agriculture has a strong evidence base on how pesticides are regulated, monitored and used as part of integrated pest management, but that information is often technical, fragmented, or hard to translate into reassuring, consumer-friendly messages. There was a clear need to bridge the gap between regulatory science and the practical communication needs of the people Canadians already trust for advice.

While this toolkit is early in its lifecycle, it is already strengthening the sector’s ability to respond consistently and confidently to pesticide concerns:

  • Aligned messaging: Influencers, dietitians and partners now have a single, vetted resource that reflects both regulatory science and consumer realities, reducing mixed messages and confusion.
  • Increased confidence for communicators: Health professionals like Erin MacGregor—who regularly address pesticide questions in media and online—can point to a centralized, Canadian resource that backs up their guidance with clear explanations and references.
  • Deeper consumer understanding: By pairing the toolkit with related CFF content (e.g., “The Dirty Dozen’s Dirty Secrets”), Canadians are learning that pesticide residues on food in Canada are monitored, regulated and well below conservative safety limits.
  • Stronger partner value: For CropLife and other stakeholders, the toolkit demonstrates how technical expertise can be translated into accessible, high‑trust education that lives on a neutral, consumer‑facing platform.

The pesticide toolkit is a foundation CFF can easily update, build on and extend across future public trust and food literacy work. Next steps include:

  • Amplification through influencer training: Incorporate the toolkit into webinars, farm tours, and professional development sessions for dietitians, chefs and other influencers, using real‑life Q&A to refine and expand the content.
  • Content integration: Link the toolkit more prominently from food safety, affordability and “Dirty Dozen” articles, and from social campaigns that address hot‑button topics around pesticides and residues.
  • Measurement: Track toolkit page views, time on page, outbound clicks to related articles, and qualitative feedback from influencers to demonstrate ROI to partners and identify content gaps.
  • New modules: Explore adding sections on topics like organic vs. conventional pesticide use, environmental impact, and on‑farm stories that show how farmers make decisions about pest management in practice.
  • Generative AI is reshaping food information. Consumers increasingly rely on AI-powered search and chatbots to answer questions about food and farming. CFF’s platforms are ranked among the top five agriculture and food websites cited by these AI systems. This content further strengthens CFF ability to feed generative AI plant science content thereby the opportunity to shape consumer perceptions of Canadian directly where consumers seek information.
  • Template for future toolkits: Use this model to build additional influencer toolkits on antibiotics, biotechnology, animal welfare and climate‑smart practices, ensuring consistent, science‑based messaging across the most sensitive trust topics.

This Impact in Action project shows how Canadian Food Focus can translate complex, technical issues into practical tools for the people Canadians already trust—strengthening both food literacy and public trust in Canadian agriculture.

See more articles about our activities with Canadian Food Focus here: https://cffpartners.org/our-impact/

Share this report

Farm & Food Care Saskatchewan’s purpose is to create collaboration and cooperation within the Saskatchewan agriculture industry to drive support for consumer engagement and positively shift the mindset of consumers about food and farming. We encourage members to share elements from this impact report with their organizations in presentations, reports and meetings. Please reach out to us if you would like additional information.

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